Realistic Outbound: 10x ROI in 18 Months
How Ovyl transformed their lead generation approach from quantity to quality after a bad agency experience
Overview
“My experience with Lead Cookie has been a breath of fresh air. We’ve used companies with similar offerings in the past, but the un-tailored, shotgun approach was ineffective and ultimately a waste of time and resources. Lead Cookie truly understands our business and I deeply trust them to run with copy and targeting without much oversight.”
Ovyl is an integrated product design and engineering studio that creates innovative tech-enabled physical devices by combining elegant design with precision engineering.
Based in Nashville, Ovyl's interdisciplinary team of strategists, designers, and engineers work with clients ranging from funded startups to Fortune 500 companies, developing everything from IoT consumer products to FDA-certified medical devices.
The Challenge
After experiencing the frustration of working with a lead generation agency that delivered high-volume but low-quality results, Ovyl was skeptical about outbound prospecting. The "fishing with dynamite" approach of their previous provider had wasted valuable time and resources, generating leads that weren’t qualified to work with Ovyl’s sophisticated engineering services.
Ovyl needed a partner who could understand the complexity of their offerings—from smart IoT systems to medical device development—and identify decision-makers who actually needed their specialized expertise. Quality over quantity wasn't just a preference; it was essential for their high-value, technical sales process.
“The pricing structure is more than reasonable and in the 18 months of our ongoing relationship, we’ve 10x’d our investment with new closed work generated from Lead Cookie’s outreach.”
The Approach
Step 1) Deep Discovery
Lead Cookie invested time to truly understand Ovyl's diverse capabilities, from IoT product development to medical device engineering. This deep understanding enabled precise targeting of prospects who needed Ovyl's specific expertise.
Step 2) Precision Targeting
Rather than casting a wide net, we built highly targeted lists focusing on companies developing hardware products, IoT solutions, and medical devices—prospects who would immediately recognize Ovyl's value proposition.
Step 3) Tailored Messaging
Every outreach message was crafted to speak directly to the technical challenges and product development needs of each prospect segment, positioning Ovyl as the experienced partner they needed.
Step 4) Continuous Optimization
Working closely with Ovyl's team, we refined messaging and targeting based on response data, ensuring campaigns evolved to generate increasingly qualified opportunities.
The Solution
Over 18 months of partnership, Lead Cookie has delivered solid results that vindicated Ovyl's decision to try outbound prospecting again:
10x return on investment from closed deals generated through Lead Cookie’s outreach
Consistent pipeline of qualified leads from companies needing product design and engineering expertise
Minimal oversight required due to LeadCookie's deep understanding of Ovyl's business
Regular, detailed reporting that kept the Ovyl team informed without being overwhelmed
The trust built between teams has been equally valuable. Unlike their previous experience, Ovyl found a partner who understood their business well enough to operate with autonomy while maintaining the quality standards essential for their technical sales.
“Outside of the valuable work Lead Cookie does for Ovyl, I’ve absolutely loved the frequency, detail, and candid communication from the team.”
Ovyl
Integrated product design and engineering studio creating innovative tech-enabled physical devices.
Industry: Product Design & Engineering
Location: Nashville, Tennessee
Services: IoT Development, Medical Devices, Industrial Design, Engineering
Working with Lead Cookie: Since January 2024