Building a successful campaign:

First, we took Chris through onboarding where we deeply understood hc1, their value proposition and who they were targeting. We did this over the course of a 90 minute onboarding call.

Second, we built a series of targeting queues and outreach messages for their campaign. We collaborated with hc1’s internal team to refine the messaging and targeting for their outreach. 

Third, we then launched a series of niche campaigns targeted at small pockets of their ideal customers. Examples of some of these niches included blood banks, skilled nursing facilities, Senior communities, rehab centers, etc. 

Fourth, Chris sourced a list of prospects from a data provider and gave that list to us at Lead Cookie. We then ran a targeted campaign focused on reaching out to that exact list of target prospects. 

Our approach:

Our outreach included a 4 step drip sequence that was customized for each micro-niche and focused on starting a conversation on Linkedin. 

Organization:

To keep things organized, we placed all of hc1’s leads into a tool called Airtable which made it easy for them to keep their Linkedin conversations organized. hc1’s team ended up customizing the various stages of this CRM and setting up an integration between Airtable and their own internal CRM, Hubspot. 

To help manage the large volume of leads and responses, Chris pulled in support from other sales team members to help nurture and handle the large volume of conversations.

hc1

hc1 is the leading cloud-based high-value care platform for healthcare organizations looking to personalize care and reduce waste.

Industry: Software
Location: United States
Focus: Healthcare organizations