Should You Use Automation on LinkedIn?
How to Use LinkedIn Sales Navigator to Get Valuable Insights Into Your Target Accounts
We get asked a lot at Lead Cookie if we use or recommend the use of automated tools on LinkedIn. The short answer is no, and this video explains why (along with showing you that LinkedIn is actually checking your browser for these tools).
Nefarious LinkedIn Tool: https://github.com/dandrews/nefarious-linkedin
Complete List of Tools LinkedIn is Looking for: https://news.ycombinator.com/item?id=18853607
Understanding Summer Sales Slumps and What to do About it
Get valuable insights into what is happening at your target accounts with the "News & Insights" section on a company's page within LinkedIn Sales Navigator.
From changes in department headcounts, to mentions in the news, you can stay on top of what's happening and use that to better craft your sales approach.
Lead Cookie Receives Clutch Leader Award in LinkedIn Marketing
Sunshine, summer, and sales; one of these three doesn’t belong. For anyone currently in the midst of the dreaded “summer sales slump,” this post is for you. What’s most important is that you don’t despair, because there is an end in sight! Before you know it, the phones will start ringing again and the inboxes will be overflowing.
How to Use Sales Navigator Account Search to ID Ideal Companies and Leads
Over the last two years, we’ve become the preeminent LinkedIn marketing agency, having worked with hundreds of clients across various industries to help them generate sales-ready leads and grow their businesses. That’s why we’re thrilled to have been recognized as a Top LinkedIn Marketing Agency by Clutch and to be among the top social media marketing agencies on their site.
How to create a high performing LinkedIn post
Most people start searching for leads on Sales Navigator with a lead search. This is great if you have a general offer, but if you sell a service or product that a specific type of company, then you'll get much better results by first finding ideal companies (accounts) to sell to, and then finding the right leads at them. This video shows you how to do that!
Finding Companies Using Specific Technologies on LinkedIn Sales Navigator
After creating over 1,000 Linkedin posts at https://ContentAllies.com, we have learned quite a few tips on how to create a powerful and engaging Linkedin post.
In this video, I dive into some of the key factors of a high performing Linkedin post.
Hook someone from line 1
80% useful / 20% promotional
Links will kill your organic reach < Put links in the comments or encourage someone to ask for the link
Post at least 3 times per week
Nailing Outbound Post GDPR: The LinkedIn System for Leads That Close
If you sell to companies using specific technologies, such as Hubspot, Shopify, Wordpress, and more, LinkedIn Sales Navigator's account search can help you find target accounts.
Check out this brief video to see how you can identify accounts of potential clients/customers and find the decision makers at them.
Communicating Clear Value with Your LinkedIn Profile
Recently, one of our account strategists, Jeff Doehler, did a webinar with our friends over at Convert (link to convert.com) on how you can use LinkedIn as an outbound lead-gen channel post-GDPR.
Get an overview of the system we use to generate leads for our clients and learn how you can start using LinkedIn to generate engaged leads for your business.
Finding leads in Sales Navigator who recently posted on LinkedIn
Your LinkedIn profile should quickly (and clearly) explain to prospects that you understand their problems and are the best person to solve them. By using our proven outline, you can focus on your prospects and convey the value you provide.
Lead Nurture Strategy- Turn LinkedIn leads Into meetings
When searching for leads in LinkedIn Sales Navigator, you can identify leads who were recently active by using the additional filter of "Posted on LinkedIn in the past 30 days" - Not only does this ensure a lead is active on LinkedIn, but it can also give you content to reference in your outreach to further customize your messaging.
How to find a Linkedin connection's email & other contact info
To drive in more business and to book more meetings, it may take just a few minutes to research a lead to connect with that person on a deeper level.
Check out this quick video to see a simple concept that can be tremendous for your business. Learn how to connect with someone just by looking at a few things in their profile.
Sales Navigator inbox updates
Once you have connected with someone on Linkedin, you have access to any contact info that they have made public on their profile.
Watch this video to see where you can find this information on their profile page.
005: B2B Lead Generation Show - Converting leads
Linkedin is in the process of switching anyone using Sales Navigator to a stand-alone platform. Any new connections or messages you receive are no longer going to be in your normal inbox, but rather in a specific Sales Navigator inbox.
Here is a quick explanation why it is very important not to let your Sales Navigator subscription lapse and what can happen if you do.
How to shorten your sales cycle with a “buy anytime” offer
Your leads on Linkedin are rolling in... but now what? This episode is the finale to a 3-part series. It dives into what to do once you've generated leads. Listen to how you can convert the leads, get them on to a phone call, and into an appointment or meeting for your business.
Bonus: Watch this 2-minute video on how to research and qualify a prospect on Linkedin.
How and why to break up your Linkedin search queues
Utilizing this type of offer can be great to get your foot in the door with the customer. You can do this by separating the implementation of your service with the analysis and planning part of it.
Check out this video for tips on how to do this and some great examples for different types of businesses to consider.
What to do when a Linkedin conversation goes dead
While it may be great to get thousands of results when searching for prospects on Sales Navigator, Linkedin only allows up to 1,000 of the most relevant profiles to be shown in your search results. This is why it would be beneficial for you to break up your search queue.
Click here to learn a few different ways you can break up the queue to see all results possible.
Understanding the difference between inbound and outbound leads
It’s easy to let a conversation die if you think someone isn’t interested. When someone has no reason to respond to you, you’ve got to give them that reason.
Listen here for some tips on nudging an outbound lead for a response and how often you should follow up in the message thread.
Understanding outbound leads
There are two primary differences between inbound and outbound leads- one is trust and the other is where they’re at in the buying cycle.
Listen here to get into the details of why each of these differences are important and how to handle outbound verse inbound leads.
High-level concepts for converting Linkedin leads to phone calls
There are three types of leads: Referrals, inbound, and outbound. Learn why you need to handle outbound leads differently because they have no reason to trust you.
Check out this video to see two great visuals that help show the difference between these three types of leads and how to better understand the steps necessary when it comes to outbound leads.
Handling outbound leads requires a different approach and different conversational skills than with any other leads.
Learn some simple concepts here that can make a huge difference in how outbound leads will respond to you and how you can relate to them.