I missed out on at least $250k of deals over the past year because I just couldn’t handle the follow ups.

When I finally got around to them, I had 2-3 customers say ‘Oh you just missed us, I wish you would have followed up sooner.’
— One of Lead Cookie's clients

Hearing stories like the one above is painful. 

It takes a lot of work to generate leads, but it also takes a lot of work to follow up with and nurture those leads over time.

And the opportunity cost of not following up with leads is massive.

It is the deals that you never win because you just never knew they even existed. 

This is what we are fixing with Lead Cookie Follow-Up.

We build and execute a follow-up system across all of the leads for your business.

What is Lead Cookie Follow-Up?

We handle sales follow-ups for you.
You receive a dedicated sales rep.
They design a follow-up system and messaging for your business.
Then they implement the follow-up system for all of the leads in your CRM.

Watch the video below for a detailed overview of how the service works:



In Scope

  • Creation of messaging & follow-up sequence

  • We handle follow-ups on non-urgent leads. 

    • These are leads who have not responded in the last 7 days

  • We take actions on your account on a weekly basis

  • Follow-up formats can include: 

    • Email, Linkedin, Phone & Social 

  • We work within your CRM and handle leads from any channel

  • We schedule calls and notify you of responses daily 

Out of scope

  • Leads who need a response quicker than 7 days

    • Initial responses to outbound prospecting

    • Handling of fresh inbound leads

  • Handling technical conversations with prospects 

    • If a prospect’s questions get in-depth, we pass the conversation to you


How it works:

Step 1 - Onboard & Access

The first step of the process is to onboard you and gain an understanding of where you are at with your leads and sales process.  

During this stage, we write all of the follow-up copy and standard messaging we will use across various touch points of email, Linkedin, social & phone. 

During this stage we also gain access to:

  • Your CRM

  • Your Linkedin Profile

  • An email account we can use on your company’s behalf

Step 2 - Follow-Up

Your sales rep then executes the follow-up plan on your behalf. This includes:

  • Email follow-ups

  • Linkedin follow-ups

  • Social tagging or sharing of the prospect’s content (if relevant)

  • Phone call follow-ups 

Step 3 - Set appointments

The end goal of this entire process is for the sales rep to set appointments on your behalf. We warm up the prospect and set up the call.

Prior to the call, you receive a “Prospect Brief” with all of the communication details leading up to the conversation to date.

Imagine landing one extra deal per quarter as a result of these follow-ups.

How much is that worth to you?

Now realize that without following up, you are leaving that money on the table…


Is this an appointment setting service?

Yes & No. The Lead Cookie Follow-Up offer is focused on non-urgent leads who need to be touched on a weekly or monthly basis.

We will coordinate and schedule meetings with these leads on your behalf.

Lead Cookie Follow-Up does NOT handle your urgent leads. Examples include: responses to outbound, inbound leads, etc. If a lead is hot, then it is your responsibility to handle the lead. Lead Cookie Follow-Up then takes over if that lead has not moved forward within 7-14 days.

Do you work only Linkedin Leads? Or all of the leads in my CRM?

We will implement our follow-up system on all leads, including those generated from conferences, networking, content, etc. Our goal is to take following up off of your plate.

How does this work with my CRM?

During onboarding, you will provide access to your CRM. Our team will then organize, or adjust as needed, for the purposes of our follow-up campaign.

Below are just a few of the many CRMs we often work with.


At what point do you hand a lead back over to me?

Our goal is to schedule a phone call between you and the target prospect. Once we have accomplished that, we will provide you with a “Prospect Brief” including information about the prospect as well as past communications.

How many appointments will you book per month?

We cannot commit to a specific number of appointments because our ability to produce results is largely dependent on the quality of leads that you have in your CRM. Our goal is to design a follow-up campaign that we believe will produce you the best results possible.

How long does the onboarding process take?

It takes approximately 2 weeks from your initial onboarding call to start sending follow-ups. During this time we create simple messaging frameworks that can be used going forward.

100% Risk Free!


We have a 30-day money back guarantee included with our offer. If you are unhappy for any reason in the first 30 days of running your account, we will refund 100% of your money back, no questions asked. 

We include this guarantee so we are mutually aligned to ensure that you see results. 

By application only

In order for the Lead Cookie Follow-Up system to work, we require that our customers have a decent volume of leads and have a CRM system in place for us to work from. 

To learn if you are a good fit, fill out the form below or reach out to your Lead Cookie contact.

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